Friday, 24 January 2014

Believing the hype

Tenuous linkages. Strictly speaking this is not a  recipe but it does exist way over to the left on the food and drink awareness spectrum. It's about the way that once you reach about half way with any jar of coffee the flavour tends to turn a little sour or flat or ceases to be as good as when the jar started. I've noticed this with all the major brands and derivatives; I've been robbed of coffee joy. A sad state of affairs. This phenomenon also applies to some extent to the sludge that Costa, Starbucks and the like serve up. So coffee pleasure has slipped away from my taste bud's top ten and been replaced with tea and milk bombs, strange  but still refreshing days. 

So in a bid to restart a coffee revival and as a result of some intense marketing and TV advertising I became aware of new Gold Blend Barista Style - it promised a lot (rich and full bodied) and I believed and...two cups later and it's ok. We'll see how well it's doing once I get to halfway down the jar.

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